PAUL FARAG
Chef | Creative Director | Culinary Storyteller
Social Reach: 16.9K followers @paul_farag
A leading voice in modern cuisine, Paul Farag blends heritage, history and innovation to redefine contemporary dining.
Talent Snapshot
Cuisine
All Cuisine | Levantine | Modern Middle Eastern | Produce-Driven | Open Fire
Location
Sydney | Australia | Worldwide
Audience
Food Lovers | Hospitality | Culture & Lifestyle | Premium Food & Beverage Brands
ACHIEVeMENTS & CURRENTLY
Former Executive Chef at AALIA, Chef of the Year 2025 – Good Food Guide & currently working on branded projects and upcoming concepts.
Personality Traits
Thoughtful
Innovative
Culturally driven
Grounded
Story-led
Confident on camera
Brand Fit
Food & Produce Campaigns
Restaurant & Hospitality Partnerships
Travel & Cultural Campaigns
Culinary Experiences & Events
Recipe Content & Storytelling
Brand Ambassador Roles
Career Story
Paul Farag’s journey is defined by curiosity, culture and a drive to challenge the expected.
Starting his career in Sydney as an apprentice under Michael Moore, Paul quickly built a strong foundation across some of the country’s most respected kitchens. From whole-animal butchery at The Four in Hand to the precision of charcuterie at Monopole, and later refining his craft in seafood at Fish Butchery, each chapter added depth to his understanding of product, technique and discipline.
In 2020, Paul stepped into the role of Executive Chef at Nour, where he began exploring his Egyptian heritage and reimagining Middle Eastern cuisine through a modern lens. This evolution led to the creation of AALIA — a restaurant that pushed boundaries by drawing on ancient culinary traditions and elevating them for today’s dining landscape, earning critical acclaim and multiple industry awards.
With the launch of JOJI, Paul further expanded his creative reach, blending influences and showcasing his versatility as a chef.
Today, Paul stands at a new point in his career — focused on creating with intention, sharing knowledge and continuing to evolve his craft, driven by a desire to connect culture, history and food in a way that feels both relevant and real.
Why Paul Works for Brands
Paul Farag brings a powerful combination of cultural depth, technical precision and creative storytelling.
Known for redefining Middle Eastern cuisine through venues like AALIA, Paul’s work is rooted in history while pushing boundaries for a modern audience. His ability to draw on heritage, travel and technique allows him to create content and experiences that feel both authentic and progressive.
What sets Paul apart is his commitment to meaningful food storytelling — connecting people through shared experiences, sustainability and a deep respect for ingredients. Whether in the kitchen, on camera or collaborating with brands, he brings a considered, intelligent approach that resonates with both industry and consumers.
For brands, Paul offers more than culinary expertise — he delivers narrative, culture and a clear point of view, making him a strong partner for projects that value depth, authenticity and impact.
Rooted in heritage. Driven by curiosity. Built to challenge the norm.